April 10, according to the latest data from Marketplace Pulse, more than 60% of the current top 10,000 sellers on Amazon were registered before 2019. Despite thousands of new sellers joining every day, early registered sellers still dominate. Five years ago, half of Amazon’s best-selling sellers already had at least four years of selling experience. And today, that sales threshold has risen to more than six years. Marketplace Pulse’s research shows that sellers who registered before 2016 now account for nearly 30 per cent of the total number of best-selling sellers. While those who registered between 2016 and 2018 each contribute about 10 per cent of the total. While this structure has remained stable in recent years, data shows that nearly 10 per cent of best-selling sellers have registered in the last two years. The market, while barriers have risen, is still penetrative for strategically minded new entrants. However, the vast majority of sellers never reach this height. Less than 8 per cent of all sellers who registered before 2019 are still active today. Activity rates for more recently registered accounts have improved over time, but remain below 20 per cent for sellers registering in 2022. Under 30 per cent

In 2025, omnichannel marketing has become a crucial strategy for businesses to connect with customers. Here is a step-by-step guide to help you create an effective omnichannel marketing plan. 1. Understand the Concept of Omnichannel Marketing Omnichannel marketing is about integrating all the channels a business uses to interact with customers, both online and offline, to create a seamless and consistent experience. It’s not just about being present on multiple channels but ensuring that the customer journey is smooth and connected across all of them. For example, a customer might start browsing products on a website, then visit a physical store to try them on, and finally complete the purchase through a mobile app. In an omnichannel strategy, the customer’s preferences, shopping history, and other data should be available across all these channels. 2. Map Your Customer Journey The first step in implementing an omnichannel marketing strategy is to map out all the possible touchpoints where customers interact with your brand. This includes your website, social media platforms, physical stores, mobile apps, email, and customer service channels. Identify the different stages of the customer journey, such as awareness, consideration, purchase, and post-purchase. Then, analyze how customers move through these touchpoints

What Is Customer Satisfaction Score (CSAT)? Customer Satisfaction Score (CSAT) measures how satisfied customers are with your products, services, or specific interactions. According to Zendesk’s 2023 CX Trends Report, 81% of customers consider quick resolution as the most important element of good service – a key factor influencing CSAT scores. How to Calculate CSAT: The Formula Use this CSAT formula to calculate your score: (Number of satisfied responses ÷ Total responses) × 100 = CSAT% Example: If 45 out of 60 survey respondents select 4-5 stars (on a 5-point scale): (45 ÷ 60) × 100 = 75% CSAT CSAT Benchmarking: Know Your Position The American Customer Satisfaction Index (ACSI) reveals these 2023 benchmarks: Track your score monthly using tools like SurveyMonkey or Zendesk to identify trends. 5 Proven Strategies to Improve CSAT 1. Implement Real-Time Feedback Systems Use post-interaction surveys immediately after support conversations. Companies using real-time feedback see 22% faster CSAT improvement. 2. Analyze Negative Feedback Patterns Create a feedback loop with your CRM system. Identify top 3 complaint categories monthly using text analysis tools like MonkeyLearn. 3. Optimize First Response Times Harvard Business Review found reducing response time by 1 hour increases CSAT by 3.2%. Implement AI chatbots for instant responses to common