Molly Palmer

Hi, I'm Molly Palmer, a marketing manager in e-commerce, has been immersed in the cross-border e-commerce realm for over a decade. I've led teams to collaborate with suppliers worldwide, ensuring quality product sourcing. I've mastered various marketing strategies, from social media campaigns to email marketing, driving significant traffic and boosting sales by an average of 30% annually. Also, by constantly optimizing customer service, we've achieved a high customer satisfaction rate above 90%. Through adapting to ever-changing market trends and regulations, I've steered our business to thrive in this highly competitive field.

17 Ways Chatbots Improve Customer Service Through Real-life Case Studies

How can chatbots improve customer service? Here, we’ll explore 17 ways chatbots improve customer service, each with real – world case studies. “I found that there were just too many customers coming in for advice, and I had a huge variety of businesses with all sorts of questions. As soon

How to calculate and improve your Customer Satisfaction Score (CSAT)

What Is Customer Satisfaction Score (CSAT)? Customer Satisfaction Score (CSAT) measures how satisfied customers are with your products, services, or specific interactions. According to Zendesk’s 2023 CX Trends Report, 81% of customers consider quick resolution as the most important element of good service – a key factor influencing CSAT scores.

10 Effective Ways to Use Chatbots for Internal Employees

Chatbots for Internal Employees are revolutionizing workplace efficiency, with 67% of HR leaders reporting improved productivity through AI adoption. This guide explores 10 proven methods to leverage chatbots for empowering internal teams, streamlining operations, and creating seamless employee experiences. 1. Automate IT Helpdesk Support Implement chatbots to resolve 45% of

How to Use Shopify Reports & Analytics: Beginner’s Guide

Shopify’s built-in analytics tools help over 1 million merchants make data-driven decisions. According to Shopify’s 2023 Commerce Trends Report, businesses using analytics effectively see 23% higher conversion rates than those relying on guesswork. For beginners, understanding Shopify Reports & Analytics is crucial for tracking store performance and identifying growth opportunities.

How to Build a Fashion eCommerce Store from Scratch: The Ultimate Step-by-Step Guide

The global fashion e-Commerce market will reach $1.2 trillion by 2025, making this the ideal time to launch your online clothing business. This guide delivers a proven blueprint for building a successful fashion e-Commerce store from zero infrastructure to first sales. Step 1: Orient Your Fashion Preferences Market Research Essentials

Why Migrate from WooCommerce to Shopify? 

Over 4.12 million websites currently run on Shopify, with WooCommerce powering 3.9 million stores. While both platforms dominate e-commerce, a significant migration trend shows merchants increasingly choosing Shopify for its streamlined operations. This guide examines the concrete business advantages driving this shift and why migrating from WooCommerce to Shopify could

How to Advertise on YouTube

With 2.7 billion monthly active users spending an average of 19 minutes per session, YouTube offers unparalleled reach for businesses. The platform’s advanced targeting capabilities combined with Google’s advertising infrastructure make it a must-use channel for modern digital marketers. Getting Started with YouTube Ads 1. Set Up Your Google Ads

How to Advertise on Facebook: Your Step-by-Step Beginner’s Guide

With over 3.07 billion monthly active users, Facebook remains the world’s largest social media platform. For beginners, its advertising platform offers: Step 1: Set Up Your Facebook Business Assets Create a Business Manager Account Navigate to Facebook Business Suite and complete these essential steps: Optimize Your Business Page According to

How to Advertise on Instagram: A Comprehensive Guide for 2025

With 2.4 billion active users and $59 billion in annual ad revenue (Meta Q4 2024 report), Instagram remains the visual marketing powerhouse for brands. This guide will teach you how to advertise on Instagram effectively using 2025’s latest features, AI tools, and conversion-boosting strategies. Step 1: Set Up Your Advertising

TikTok Ads: Who Should Use Them? Costs, Benefits & Brands

Your brands can benefit from google Ads if you sell products or services to younger generations with appealing and engaging user-generated contents. It is also necessary to inform sellers the target audience, costs and benefits to better sell their goods or services to attract more hidden young customers. With 1.56