Molly Palmer

Hi, I'm Molly Palmer, a marketing manager in e-commerce, has been immersed in the cross-border e-commerce realm for over a decade. I've led teams to collaborate with suppliers worldwide, ensuring quality product sourcing. I've mastered various marketing strategies, from social media campaigns to email marketing, driving significant traffic and boosting sales by an average of 30% annually. Also, by constantly optimizing customer service, we've achieved a high customer satisfaction rate above 90%. Through adapting to ever-changing market trends and regulations, I've steered our business to thrive in this highly competitive field.

How to Create Engaging TikTok Ads: Proven Best Practices for Maximum Impact

TikTok’s 1.56 billion active users spend average 95 minutes daily consuming authentic and fast-paced contents. To cut through this dynamic environment, brands must adopt platform-specific strategies that differ fundamentally from traditional social media advertising approaches. Backed by TikTok Creative Insights, we present data-driven best practices refined through analysis of 2,000+

Beginner’s Guide: Create Your First TikTok Ad in 5 Simple Steps

With billions of active users and first-time installs, TikTok has become the fastest-growing advertising platform. Our 5-step guide, developed through analysis of TikTok’s official documentation and interviews with certified TikTok marketing partners, helps beginners navigate the ad creation process efficiently. Step 1: Set Up Your TikTok Business Account Why Professional

SaleSmartly Alternatives: 3 Top Options for Omni-channel Customer Service

SaleSmartly has established itself as a popular omnichannel customer service platform, particularly for e-commerce businesses managing cross-border operations. However, companies might seek alternatives due to: According to Gartner’s 2024 CX Technology Report, 68% of businesses using customer service platforms reevaluate their tools annually to align with evolving digital strategies. Top

TikTok Shop Pricing: Your Guide to TikTok Shop Costs & Fees in 2025

As TikTok Shop rapidly becomes a $17.5 billion e-commerce powerhouse (SensorTower 2024), understanding its pricing structure is critical for sellers. This guide breaks down TikTok Shop fees using official platform data and industry analysis from eMarketer, helping you make informed decisions about selling on the world’s fastest-growing social commerce platform.

PrestaShop vs. WordPress: Is PrestaShop Really Better?

When choosing between PrestaShop vs. WordPress for ecommerce, 39% of businesses prioritize platform specialization according to Gartner. This comprehensive comparison examines both platforms through five critical lenses, using data from W3Techs and BuiltWith to help you make an informed decision. Differences Between PrestaShop vs. WordPress 1. Ecommerce Specialization PrestaShop’s native

What Is the Difference Between Magento vs. Shopify

When comparing Magento vs. Shopify differences, merchants face a critical decision in shaping their eCommerce future. As two leading platforms powering over 2.5 million online stores globally, they represent fundamentally different approaches to digital commerce. This expert comparison analyzes 7 vital distinctions backed by market data from Forrester Research and

Powerful BigCommerce E-commerce: Pros, Cons & Features – Is It Right for Your Business?

With global e-commerce sales surging $7.4 trillion in 2025, selecting the right SaaS platform becomes critical for SMB business success. This comprehensive BigCommerce E-commerce introduction analyzes its updated 2025 capabilities through enterprise requirements and SMB needs. We evaluate key aspects including multi-channel selling, SEO performance, and international compliance features, supported

BigCommerce vs. Shopify: Which is the BEST E-commerce Platform for YOU?

BigCommerce vs. Shopify is like selecting the engine for your online business. It will determine your operational efficiency, growth potential, and ultimate success. As an e-commerce consultant with 12 years of experience helping over 300 businesses migrate platforms, I’ve witnessed firsthand how this decision impacts revenue, customer experience, and operational

What Is BigCommerce Platform And How Does It Work?

BigCommerce emerges as a leading SaaS e-commerce solution, powering over 90,000 stores across 120 countries since its 2009 launch. This comprehensive guide examines how BigCommerce works, its enterprise-grade features, and why brands like Toyota trust this platform for scalable growth. What Is BigCommerce Platform? A Complete SaaS Ecommerce Solution It

Magento vs. BigCommerce: Features, Pricing, and More

Magento vs. BigCommerce remains one of the most critical decisions for e-commerce businesses in 2025. With 43% of digital businesses switching platforms to improve scalability, we compared core functions, pricing, and hidden operational factors you need for informed decision-making. Magento vs. BigCommerce Core Features Built-in Sales Tools BigCommerce offers 28