Molly Palmer

Hi, I'm Molly Palmer, a marketing manager in e-commerce, has been immersed in the cross-border e-commerce realm for over a decade. I've led teams to collaborate with suppliers worldwide, ensuring quality product sourcing. I've mastered various marketing strategies, from social media campaigns to email marketing, driving significant traffic and boosting sales by an average of 30% annually. Also, by constantly optimizing customer service, we've achieved a high customer satisfaction rate above 90%. Through adapting to ever-changing market trends and regulations, I've steered our business to thrive in this highly competitive field.

What is Order Management & Why it’s Crucial for Business?

In my role as a Marketing Manager, I’ve seen firsthand how critical order management is to the success of any business. Whether you’re running a small eCommerce store or managing a large enterprise, the way you handle orders can make or break your customer relationships and operational efficiency. But what

What is Customer Service Automation? A Comprehensive Guide to Enhancing Support with Automation

Customer service automation is transforming how businesses interact with their customers. By leveraging technology, companies can provide faster, more efficient, and personalized support. This guide will explore what it is, its benefits, and how to implement it effectively. 1. Understanding Customer Service Automation 1.1 Definition Customer service automation refers to

How to Boost Sales with Personalized Product Recommendations

In today’s highly competitive e – commerce landscape, standing out from the crowd is crucial for businesses aiming to boost sales. One of the most effective strategies is offering personalized product recommendations. These tailored suggestions can significantly enhance the customer experience, leading to increased conversions and higher revenues. Here’s a

What is Omni-Channel Marketing? A Comprehensive Guide to Strategy, Benefits, and Implementation

As a Marketing Manager, I’ve seen firsthand how the marketing landscape has evolved over the years. One of the most significant shifts has been the rise of omni-channel marketing. In today’s digital-first world, customers interact with brands across multiple platforms—be it social media, email, websites, or physical stores. The challenge

Optimizing Customer Service with Shopee Chatbot: A Comprehensive Guide

As a Marketing Manager with extensive experience in leveraging technology to enhance customer experiences, I’ve seen firsthand how AI-powered chatbots can revolutionize customer service. In this comprehensive guide, I’ll walk you through the best practices, strategies, and tips for optimizing customer service using Shopee chatbot. Whether you’re a seller or

Lazada Sales Growth: Strategies for E-commerce Dominance in Southeast Asia

As the Marketing Manager at Lazada, I’ve had the privilege of witnessing firsthand the evolution of e-commerce in Southeast Asia. Lazada, as one of the region’s leading platforms, has consistently pushed the boundaries of innovation and customer engagement. In this article, I’ll delve into the strategies that have driven Lazada

The Best TikTok Marketing Automation Tools for 2025: Skyrocket Your Sales

As a Marketing Manager, I’ve seen firsthand how TikTok has transformed the digital marketing landscape. As we approach 2025, leveraging TikTok marketing automation tools has become essential for businesses looking to stay ahead of the curve. With over 1.1 billion active users and engagement rates that surpass other platforms, TikTok

30 Proven Strategies to Improve Customer Satisfaction in 2025

In the cut – throat business environment of 2025, it’s necessary to improve customer satisfaction isn’t just a goal. It’s the cornerstone of sustainable success. Here are 30 tried – and – true strategies to help you improve customer satisfaction. I. In – depth Customer Understanding A. Comprehensive Market Research

Ticket Management: Definition, Process, and Best Practices

As a Marketing Manager, I’ve seen firsthand how effective ticket can transform customer support operations and drive business success. In today’s fast-paced digital landscape, managing customer inquiries, technical issues, and service requests efficiently is no longer optional—it’s a necessity. In this article, I’ll break down what ticket is, explore its

7 Strategies for Effective Proactive Customer Engagement

As Marketing Manager, I’m constantly seeking innovative ways to build stronger customer relationships and drive business growth. In today’s rapidly evolving market, a reactive approach to customer engagement simply isn’t enough. Proactive engagement is key to fostering loyalty, increasing sales, and securing a competitive edge in 2025. Here are seven