Cambodia’s e-commerce market is experiencing significant growth, with a projected value of $1.51 billion in 2024 and an expected increase to $1.78 billion in 2025, marking a growth rate of 17.88%.
Cambodian E-commerce Market
This growth is attributed to factors such as high internet usage, affordable mobile data, and a growing urban population. Social media platforms like Facebook and TikTok are playing a crucial role in driving online sales, with Facebook having 11.65 million accounts and TikTok having 9.96 million accounts in Cambodia.
The majority of products purchased online are apparel (37%), followed by beauty and cosmetic products (20%), and food delivery (19%). Most consumers spend between $11 and $50 each month, with payments predominantly made via QR code (47.15%), cash (26.5%), money transfers (13.3%), or other methods (13.05%). Despite the growth, challenges such as counterfeit products, quality issues, high shipping costs, and logistics bottlenecks persist. The Cambodian government has introduced policies to promote the use of technology and strengthen regulatory frameworks to ensure consumer protection and payment security.
Main E-commerce Platforms in Cambodia
Here are some of the most popular e-commerce platforms in Cambodia:
Social Commerce Platforms
- Facebook Marketplace：With Cambodia having 11.65 million Facebook users in 2024, it has become a popular choice for buying and selling products within local communities. Through its massive user base, sellers can easily reach buyers in their area, and you can find a variety of items from home appliances and furniture to fashion and gadgets.
- TikTok：TikTok is another influential platform with 9.96 million users in Cambodia as of 2024. It is not just a social media platform for entertainment but also a vibrant marketplace where users can discover and purchase products, especially fashion, cosmetics, and food items.
Local E-commerce Platforms
- Khmer24：One of Cambodia’s largest online marketplaces, allowing individuals and businesses to list a wide array of products, ranging from real estate and vehicles to electronics and clothing. It works as a classified site where you can easily find both new and used items at affordable prices.
- L192 (Little Fashion)：A well-known e-commerce site specializing in fashion, cosmetics, and electronics. It is popular for its affordable pricing and extensive collection of trendy clothing and accessories, catering mostly to younger shoppers and fashion enthusiasts.
- AEON Online Shopping：The digital extension of AEON Mall, one of Cambodia’s largest and most reputable shopping centers. It offers a diverse range of products, from groceries to electronics, homeware, and fashion, with reliable delivery services.
- Vtenh：A local e-commerce platform that delivers a variety of goods, including electronics, fashion, groceries, and household items. It has a user-friendly interface and reliable customer service, making it a go-to platform for online shoppers in Cambodia.
- Delishop：An online marketplace focusing on high-quality groceries, organic products, and imported goods. It specializes in food and beverage items, offering home delivery and regularly running promotions on everyday essentials.
- Smile Shop：A fast-growing e-commerce platform offering a wide range of categories, including electronics, fashion, and home appliances. Known for its user-friendly mobile app and customer-centric services, it is a popular choice among local consumers.
Cross-Border E-commerce Platforms
- Taobao：As a well-known international e-commerce platform, Taobao is popular among Cambodian consumers for its wide variety of products and competitive prices. It allows users to purchase goods directly from Chinese retailers and has a significant user base in Cambodia.
- Fado168：An international e-commerce platform that enables Cambodians to purchase goods from overseas retailers. It simplifies the global shopping experience by handling all logistics, including international shipping and customs clearance.
Steps to Start Selling on Facebook
To start selling on Facebook Marketplace, follow these steps:
1. Set Up Your Facebook Profile
- Ensure you have an active Facebook account. Your profile should be complete with a profile picture and basic details to build trust with potential buyers.
2. Access Facebook Marketplace
- Open the Facebook app or log in to Facebook via a browser.
- Navigate to Marketplace in the main navigation menu (mobile) or left-hand menu (desktop).
3. Create a Listing
- Click Create New Listing and select Item for Sale.
- Add Photos: Upload clear, well-lit images from multiple angles. Highlight details and any imperfections.
- Write a Description: Include the item’s condition, dimensions, brand, and key features. Be concise and descriptive.
- Set a Price: Research similar listings to ensure your price is competitive.
- Choose a Category: Select the appropriate category to improve visibility.
4. Enable Shipping (Optional)
- If you want to reach buyers nationwide, select Allow Shipping when creating your listing. Add your item’s weight and dimensions for accurate shipping cost calculation.
5. Communicate with Buyers
- Use Facebook Messenger to respond to inquiries. Be clear about your meetup preferences and payment methods.
6. Complete the Sale
- For local transactions, meet in a safe, public location. Use secure payment methods like Facebook Checkout or PayPal.
7. Promote Your Listings (Optional)
- Use Facebook Ads or boost your listing to increase visibility. This can help attract more buyers.
Tips for Success
- Research: Understand market demand and pricing before listing your items.
- High-Quality Photos: Use multiple angles and close-ups to showcase your product.
- Detailed Descriptions: Provide clear information to reduce buyer questions.
- Safety: Always meet in public places and use secure payment methods.
By following these steps, you can effectively start selling on Facebook Marketplace and reach a wide audience of potential buyers.
