In the world of e-commerce on Shopify, every visitor counts. Losing them without trying to engage them further can mean missed sales opportunities. One powerful tool to prevent this is by creating an exit popup. Here’s how you can build an exit popup on Shopify for free and make the most of it.
I. The Importance of an Exit Popup
1. Why it matters:
- An exit popup appears when a visitor is about to leave your website. It gives you one last chance to catch their attention and persuade them to stay or come back later. For example, it could offer a special discount or valuable content that makes them change their mind about leaving.
- It can increase your conversion rate. Many visitors might be on the fence about making a purchase, and a well-timed popup can tip the scales in your favor.
II. Choose the Right App for Building the Exit Popup
1.Research free apps:
- There are several free apps available on the Shopify App Store. Look for ones with good reviews and ratings. Apps like “Popup Builder” or “Free Exit Intent Popup” are popular choices.
- Check the features they offer. Make sure they allow you to customize the design, set the trigger conditions (like when exactly the popup should appear), and have options for adding different types of content.
2. Install and set up:
- Once you’ve chosen an app, simply install it on your Shopify store. Follow the installation instructions provided by the app developer.
- After installation, you’ll usually need to connect it to your store’s theme. This is often a straightforward process where you just authorize the app to access the necessary parts of your website.
III. Design Your Exit Popup
1.Pick an appealing layout:
- Keep it simple and clean. Avoid overcrowding the popup with too much text or too many images. For example, a layout with a bold headline, a short description, and a clear call-to-action button works well.
- Use colors that match your store’s branding. If your store has a primary color like blue, incorporate it into the popup to make it look consistent.
2. Craft the content:
- Write a compelling headline. It could be something like “Don’t Go! Exclusive Offer Inside” to grab the visitor’s attention.
- The body text should clearly explain what the offer is. For instance, if it’s a discount, mention the percentage off or the amount they can save.
- Add a strong call-to-action button. Use phrases like “Claim Your Discount” or “Stay and Browse More”. Make sure the button stands out visually.
IV. Set the Trigger and Display Rules
1.Exit intent trigger:
- Most apps allow you to set the popup to appear when the visitor’s mouse moves towards the browser’s close button or the back button. This is the exit intent trigger and it’s crucial for timing the popup right.
- You can also adjust the sensitivity of this trigger. For example, you might want it to activate only when the visitor has clearly shown an intention to leave, not just when they move their mouse slightly near the edges.
2. Display frequency:
- Decide how often the popup should show up for the same visitor. You don’t want to annoy them by showing it every time they visit. Maybe set it to appear once every few days or after a certain number of page views.
V. Test and Optimize
1.Check functionality:
- Test the exit popup on different devices like desktops, laptops, tablets, and mobile phones. Make sure it appears correctly and all the links and buttons work as expected.
- Check the loading speed. A slow-loading popup can drive visitors away instead of keeping them.
2. Analyze performance:
- Use Shopify’s analytics tools or the analytics provided by the app to see how the popup is performing. Look at metrics like the click-through rate (how many visitors clicked on the call-to-action button), conversion rate (if it led to actual sales), and bounce rate (if visitors still left after seeing the popup).
- Based on the data, make adjustments to the design, content, or trigger settings to improve its effectiveness over time.
By following these steps, you can create a free exit popup on Shopify that helps you hold on to your visitors and potentially boost your sales. Give it a try and watch the difference it can make for your online store!
